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Jiménez narrates in ‘El pésimo actor mexicano’ a deep reflection on “how to understand life” Manuel Alcántara

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The director and poet present in the headquarters of the Manuel Álcantara Foundation the film which will compete in the Documenta Madrid 20011 international festival. The film, which sees the debut of Novasoft in audiovisual production shows Manuel Álcantara up close, “a person far from his public character and which only his children, grandchildren and closest friends can see”

“When a clear mind like Manuel Álcantara´s reaches into its memory anybody can enter fully in its world, and there is where the magic of the documentary is found” which is no other thing but “submerging yourself in a reality and choosing how to tell it in the best way possible”. This is how the director Manuel Jiménez defines ‘El pésimo actor mexicano’, an approach to the figure of Manuel Álcantara, poet and columnist, in the form of a feature-length documentary which will be premiered in the eighth edition of the Documenta Madrid 2011 International Festival and which has been presented today by both the director and the star in the headquarters of the foundation named after the Málaga author.

According to Jiménez the film, with which Novasoft debuts as an audiovisual producer, shows Manuel Álcantara up close, “a person far from his public character and which only his children, grandchildren and closest friends can see”, but at the same time tells a universal story of a person who independently of everything he has achieved during his career and aside from the character he has created, reflects with tremendous clarity on various everyday questions up to the point that the documentary itself “is a deep reflection on what living( and not life) means for Manuel Álcantara”.

‘El pésimo actor mexicano’ is the third work as a director of Manuel Jiménez and the third title (after ‘La aldea perdida’ y ‘Hombres de sal’) which he manages to place amongst the most relevant on a national scale which are shown in the annual meeting in Madrid. It is also the first title that Novasoft launches as an audiovisual producer, a year and a half after entrusting the management of the Audiovisual area to Jiménez.The managing director of Novasoft, Francisco Barrionuevo, who attended the film´s presentation has highlighted the work carried out by all the team in order to achieve this result and is confident that in the future other companies and institutions can follow in the same direction and support the making of documentaries, a genre that is more and more in demand in a society that is keen to know and understand “the different realities that surround us”. Barrionuevo is pleased that Novasoft´s first work in this area has Manuel Álcantara as a main figure as he considers him to be “a master, teacher and a friend” above all and a figure that does not need to be vindicated but does “need to be cared for on a daily basis” so that “we do not forget who we are and all the talent we have surrounding us”.

The film, which moves away from Manuel Jiménez´s previous Works, maintains an “argumental” relationship and goes further in the exploration of risky narrative language, seeing as “it is not as theatrical” as the two previous Works. In any case, the work evokes many images which “without the need of showing them, appear by themselves” and includes many surprises such as unpublished anecdotes of times when journalism “was human” or the only tune that appears in the film, a poem by Álcantara put to music and sung by the flamenco singer, Maite Martín.

The Documenta Madrid 2011 international festivals holds its eighth edition from the 6th to the 15th of May and will show a total of 60 films from 26 different countries, chosen from more than 1100 candidates. Jiménez´s film will compete against the winners of two Goya awards, Santiago Zannou (‘El truco del manco’) who will present ‘La puerta de no retorno’, and Lucina Gil (‘El hombre feliz’) who will premiere ‘Los amores difíciles’ in the competition. The Málaga director, however, already knows what it is to win this festival because his first work, ‘La aldea perdida’ won the highest award in the feature-length category in 2007 and two years later repeated this success by winning second prize with ‘Hombres de sal’.

From left to  right the film's director Manuel Jimenez, president of the  Foundation Manuel Alcántara Teodoro Leon Gross, the President  of Novasoft Francisco Barrionuevo and journalist Manuel Alcántara.The presentation of the film has convened numerous specialized media as we can see in the picture.

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The first documentary produced by Novasoft about Manuel Álcantara chosen amongst the ten best of the year by Documenta Madrid.

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The film, entitled ‘El pésimo actor mexicano’, goes over the personal and professional career of the Málaga columnist and poet with a risky and innovative narrative speech. Ava Gadner and Umbral, the boxer and Di Stéfano, dry Martini and scrambled eggs with ham appear in the camera of the director Manuel Jiménez, autor of prize-winning films like ‘La aldea perdida’ or ‘Hombres de sal’.

The prestigious competition Documenta Madrid has included this year in the official feature-length section the film ‘El pésimo actor mexicano’, directed by the Málaga director Manuel Jiménez and with which Novasoft debuts as an audiovisual producer. The feature-length documentary, which will compete against nine other titles, uses a risky narrative to go over the personal and professional career of the poet and columnist Manuel Álcantara, one of the most important literary and journalism figures in the country.

Through names such as Ava Gadner, Di Stéfano or Francisco Umbral, from sports and passions such as boxing or dry Martini, the living memory of the most difficult decade of Spanish journalism erupts onto the screen and overflows with the words of Álcantara, whose figure is related to the title of the film.

The Documenta Madrid 2011 international festivals holds its eighth edition from the 6th to the 15th of May and will show a total of 60 films from 26 different countries, chosen from more than 1100 candidates. Jiménez´s film will compete against the winners of two Goya awards, Santiago Zannou (‘El truco del manco’) who will present ‘La puerta de no retorno’, and Lucina Gil (‘El hombre feliz’) who will premiere ‘Los amores difíciles’ in the competition. The Málaga director, however, already knows what it is to win this festival because his first work, ‘La aldea perdida’ won the highest award in the feature-length category in 2007 and two years later repeated this success by winning second prize with ‘Hombres de sal’.

Novasoft and the Manuel Álcantara Foundation will present the documentary about the author to the media next Tuesday. The film´s star will attend the act and will answer the media´s questions and more details about the film will be revealed during the act.

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Novaschool and the Málaga School of Nursing sign an agreement to make access to private centres easier for members.

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The managing director of the educational company, Francisco Barrionuevo, and the School of Nursing´s president, Juan Antonio Astorga, have set the basis of a cooperation agreement which will cover more areas and begins with a set of advantages for the education of the School of Nursing members´children

Novaschool and the Official Málaga School of Nursing have signed a one-year temporary agreement to make access to Novaschool Añoreta y Novaschool Benalmádena( in this case, to the 2nd cycle of Early Learning) easier for School of Nursing members´children. The aforementioned agreement, signed by the Novaschool managing director, Francisco Barrionuevo, and the Official Málaga School of Nursing president, Juan Antonio Astorga, hopes to create synergy between the education centres and the School of Nursing with the intention that all those registered in the School can enroll their children in Novaschool schools with advantageous conditions.

These advantages include special conditions in the initial enrollment fee as well as afterschool activities for both students and parents who can benefit from a made-to-measure training programme.

During the signing of the agreement, held in the headquarters of the Official School of Nursing, both the School president and the Novasoft managing director have analyzed the education system from different angles and have commented on the education model of Novaschool centres (www.novaschool.es) and the bet on new technology, excellence, languages, healthy eating and sport that Novasoft has promoted since the beginning of its education project.

 

Francisco Barrionuevo and Juan Antonio Astorga.A moment of signing the agreement.

 
 

Novasoft begins the construction of its new Center for Competition in Jaen, which will host more than 150 workers and has a budget of EUR 3.6 million

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The Minister of Economy, Innovation and Science, Antonio Avila, presided over the laying of the cornerstone of what will be the headquarters of the company's scientific and technological park GeoLit. The Novasoft president, Francisco Barrionuevo, focused on the importance of this project both for the national expansion of the company and the development of new products and services R & D aimed at meeting the needs of public administration

The Novasoft Company has already officially begun the construction of its new Center of Competence in Science and Technology Park of GeoLit, a new building, built in an area of 1750 meters and with capacity to house a staff of over 150 employees focused on developing innovative solutions and creating value services to the public. The act of laying the first stone, which was attended by the Minister of Economics, Innovation and Science, Antonio Avila, and many authorities in the province, symbolized the beginning of this work which will be operational in 2011 and involved a total investment of approximately 3.6 million Euros. The work is funded by the agency and the program IDEA 2007/2013 of the European Regional Development Fund (ERDF), which specifically provides a loan of € 1,355,966.10

The Novasoft president, Francisco Barrionuevo, welcome the guests and explained them the project that the company plans to develop from this new Center of Competence, remarking  that the stakes for the province of Jaen began years ago, in 2008, with the installation of a delegation to the Big Bang business building that, little by little, has grown in number of people and volume of projects developed, becoming, with more than fifty employees, mostly engineers licensed by the University of Jaen, a major component for the support and development projects around the Novasoft group.

Barrionuevo has also mentioned, during the act, that the Centre for Competition in Jaen was born with the challenge of becoming a national reference in research, development and innovation of solutions and products designed exclusively to address the needs of public administrations related to e-goberment procedures and citizen e-participation. In fact, the Competence Center is a pioneer in applying a model in which NOVASOFT is available in the market as a valuable partner, capable of providing full IT service products and solutions.

 

Haz clic aquí para ver un vídeo resumen sobre el Acto
Galería de Fotos Geolit

 
   

Novasoft is committed to young entrepreneurs by entering the shareholders of Insecta, the Spin off winning award of UMA in 2006

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The company continues its strategy of unrelated diversification seizing 24% of the company founded by two graduates in Biology, who have won several awards for their research on ecological pest control. In its clients’ portfolio, there’s the group RBO Editors and last year an investigation was launched to eradicate red palm weevil, which destroys the palm trees of various municipalities of Costa del Sol.

The Novasoft Company acquired 24% of the Insecta Company, a project devised by two graduates in Biology from the University of Malaga in 2006 and, in that same year, one of the prizes Spin Off of the academic institution was awarded to the most innovative business initiatives. With this bet, NOVASOFT maintains its support to young entrepreneurs and is continuing its strategy of unrelated diversification, entering in different markets of several companies united by a common denominator: the innovation.

Insecta, located in Malaga, is a company specialized in the study and pests research control through ecological methods and advises several public institutions about the prevention and eradication of insects that can damage the ecosystem and alter the natural profile of a municipality with biological solutions and which are also respectful to the environment. Among such solutions, for example, there is a final solution to the performance of the so-called 'red weevil', an insect capable of devouring palm trees causing irreparable damage, which  appeared last year in various towns of the Costa del Sol, as Fuengirola and Marbella.

The promoters of Insecta, Maria Roa and Emilio Gonzálvez have several projects in the portfolio of R & D to prevent other insect pests in different crops and study their movements and behavior patterns in bio factories, producing, in a controlled way, certain species of insects which are also used in the biological control, sustainable over time, respectful to the environment and without exposing people to risks and toxic plants.

In the Insecta´s customer portfolio, one can find the RBO Editors group, which content and material are designed for different collections that show life and characteristics of the most important insects of the country.
 
 

Novasoft gives the raising campaign alms to the Kakok Haiti Foundation

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The promoter of the Kakok Foundation, a nonprofit organization which performs humanitarian operations in pursuit of social progress and cultural development in Haiti, Anthony Xavier, received yesterday by the hands of Francisco Barrionuevo, president of Novasoft, the contributions made by members of this company to help the disaster relief in 2009 caused by an earthquake that devastated the island, causing hundreds of deaths and millions in losses.

The alms given by Novasoft, counting the headquarters of the company and Añoreta School had an excellent response and managed to raise around 8,000 Euros, which will go entirely to projects that the Kakok Foundation fully develops in Haiti. Among them, we can remark the construction of a school for children who are not attending school and where Novasoft has been present since its inception.

Antón visited yesterday the headquarters of Novasoft in Malaga, with his wife and manager of the aforementioned foundation, Inmaculada Roca and, personally, thanked for the support shown by Novasoft to this cause, with which it has been collaborating since 2005, long before the Caribbean island suffered the worst natural disaster in decades.

 

 

En la imagen, Francisco Barrionuevo, entrega un cheque con la recaudación de las sedes de Novasoft a Xavier Antón y a Inmaculada Roca

 

Haz clic en la imagen para visitar la web de Kakok Foundation
 
   

The Andalusian Council distinguishes the solidarity initiative 'We give the face for Haiti', driven by Novasoft Foundation with the Ratón Awards 2010

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The Ministry of Economy, Innovation and Science recognizes these awards to companies, associations and individuals to help "bringing to the public the importance of new technologies and how they can help people develop and become more free". Francisco Barrionuevo collected the award with teachers and students of María Zambrano School that has participated in the development of greater solidarity mural.

The Ministry of Economy, Innovation and Science of Andalusia Council has awarded one of the Ratón Awards 2010 for the initiative of solidarity 'We give the face for Haiti', driven by Novasoft Foundation and the Malaga provincial delegation of the Ministry of Education. With this initiative, Novasoft Foundation provides each Euro for each image / picture that a member of the education community can join in solidarity and interactive mural that had been done before in Spain. In fact, more than 15,300 people and 130 schools in Andalusia have enriched this project by participating actively and sending their pictures to make a puzzle of good intentions that can be visited on the web (www.damoslacaraporhaiti.es).

The Ratón Awards, which this year celebrates the fifth edition, recognize companies, organizations, associations and individuals that have "highlighted for the introduction of Internet in the development of various activities and tasks", explained yesterday the provincial delegate of the Ministry of Economics, Innovation and Enterprise in Malaga, Pilar Serrano. The delegate said that the true value of these awards is to draw people to help "bringing to the public the importance of new technologies and how they can help in day to day". Thus, the award for the initiative 'We give the face for Haiti' stands for 'educational work in Internet development'. Other awards went to the association Cudeca, the Association of Women's Literature and Arts, General Internet Technologies Company, the initiative 'Guadalinfo in Hospital' and to the names of Francisco Javier López Muñoz, Professor at the University of Malaga, and Mary took Barrett, who received the prize 'Internet user without Barriers'.

The award ceremony was held at the Enterprise Center at the University of Malaga during a ceremony dedicated to the Internet Day, celebrated on Sunday, 16th of May. The Novasoft president, Francisco Barrionuevo, received the Ratón Award 2010 together with teachers and students of the CEIP Maria Zambrano, one of the centers that participated in the initiative "We give the face for Haiti".

Francisco Barrionuevo junto a otros premiados en la Gala del Premio Ratón 2010.

 
 

Novasoft attended the Second Congress of Public Services Modernization as a reference partner of the public administration in projects to simplify procedures and e-Administration

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According to the organization, more than fifteen hundred people visited the Granada Congresses Palace on the 10th and the 11th of May; to attend various lectures, panel discussions, information stands and other activities organized during the event. Of these, Novasoft has been present during the exhibition Digital University project and its main lines of work: ICT White Book at the Universities of Andalusia, e-Administration and Virtual Andalusian Campus, a project in which Novasoft participates, as well as in The Modernizing Local Administration, in which demonstrated different successful cases in collaboration with various levels to achieve greater proximity to citizens and providing better services.

From the Novasoft Consulting Business Area, Almudena Diaz, Technical Director of Consulting and Sonia Oliva, Organization Consultant, carried out a very practical presentation of how to address quality management projects to the tools available for these tasks at the Andalusian Council. In this occasion, Novasoft premiered its new look set to this line of business and to the message 'Simplify Your Life', for a campaign directed exclusively to e-Administration.

Below, there is a gallery of images as a summary of how to spend the days at the Second Congress of Public Services Modernization.

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